"The most impactful scenes or 'secret codes' should appear in the first 15 seconds of the clip," Kim said. When asked about a point of differentiation in Zanybros' creations, the two touched on their "15-second rule." "So we came to work with more idol stars such as SS501, BEAST and 4minute and people started to recognize us as a K-pop MV maker." "Then the timing coincided with K-pop's rise," Kim said. Wowed by the Zanybros' clips, officials from several K-pop labels contacted Hong and Kim and asked them to work with their singers. "So I decided to make them on my own with Kim and began collaborating with bands such as Nell and Trans Fixion."Ī big turning point in their careers came a few years later, after they shot MVs for rocker Seo Taiji's 2008 release "Atomos." Dubbed "culture president" and the "forefather of K-pop," his band Seo Taiji and Boys brought life to experimental music for Koreans in the early 1990s. "Heavy metal music and rock have long been my preferences, but there were virtually no videos for these genres in the bygone days," Hong said. Korea Times photo by Lee Min-youngīut Zanybros was not a K-pop-focused company by birth. ![]() ![]() Hong Won-ki, center, shoots a music video for a K-pop band in Namyangju, Gyeonggi Province, on May 18. So far, the pair has filmed nearly 1,500 videos. Hong and Kim have collaborated with a plethora of artists including BTS, EXO, Girls' Generation, TVXQ and MAMAMOO for video production and attained international fame with their quality creations. The two founded Zanybros in 2001, which is now one of the most distinguished MV production companies in Korea. "Therefore, for survival, we should shift away from specialization and seek ways to enable our workers to pull off A to Z of the production process." "Anyone can buy cheap cameras or use their cellphones to film and edit a video these days," Hong said. Hong and Kim agreed the company needs an overhaul of the current system, so that a staff member can be as multi-functional as possible. Zanybros can nonetheless produce flawless videos thanks to our unique system of specialization, in which different teams ― ranging from directing to editing ― work together organically." Zanybros' CEO Kim Jun-hong said: "Sometimes we even reach a point where we do not even feel weary, but are purely in a daze. On top of that, we have our own desires for quality." "We have to shoot countless scenes within a limited time, as the singers often have extremely hectic schedules and more days of filming means more cost. "We stay up all night for five days on average for shooting, but this is something inevitable," he said. Even on the interview day, Hong revealed he filmed an MV till dawn and just took a short nap. "I once stayed awake for 15 consecutive days to shoot the MVs for about 10 bands," Zanybros' director Hong Won-ki said during an interview with The Korea Times at a cafe on the first floor of the company's headquarters in Gangnam-gu, Seoul, on May 12. But all have one thing in common ― they are mostly wearing tracksuits, presumably to feel cozy during their lengthy filming, which is scheduled to end at 2 a.m. Some staff members of MV production company Zanybros check their cameras and lights, while others prepare the props and set up the site to make it visually fit a song's concept. But, surprisingly, this is where dazzling K-pop music videos (MVs) are born. It is hard to guess what the container is for merely by looking at its rather shabby appearance. It's only seven in the morning, but inside a colossal container in a secluded, mountainous region in Namyangju, Gyeonggi Province, people have started buzzing around. ![]() K-pop music video production company Zanybros' director Hong Won-ki, left, and CEO Kim Jun-hong speak during an interview with The Korea Times in Gangnam-gu, Seoul, on May 12.
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